Method

How Metafora finds out what people think.

Nine rules the product keeps every time it asks. None is a setting; each is how it is built.

Asking

Ask each person alone.
Nobody else who was asked sees their answer or their name, so nobody is speaking to a room.
Ask them their own questions.
Each next question follows from what they just said, and none carries another person's words.
Their own words first, then four quick choices.
Three or four answers in their own words come first; four quick choices then sharpen what they said.
Stop when it has enough.
The interview ends when it has what it was sent for, in about 4 minutes, so nobody fills an hour.

They approve what is sent.
Their answer is written back to them from their own words, only what they approve is sent, and the conversation is deleted.

Every sentence names who said it.
The page is written from their answers, so every sentence on it goes back to somebody you can ask about it.
Show where they disagree.
A disagreement stays a disagreement with both sides named, because that is what a meeting smooths over.
Show what is still missing.
The page lists what nobody has said yet, so you see what is missing before you act on it.
Ask the one who knows.
Beside what nobody has said yet stands the person who could say it, and one press drafts their question for you to send.