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Every board member is already picturing a different CEO.

You usually find out in a round of calls and a kickoff where the chair speaks first. Send the board one Metafora instead, and open the brief on where they disagree.

Illustrative. Every name and company is fictional.

Seven board members, four different CEOs.

Each member's picture of the next CEO, in their own words. Where they disagree is the brief's first paragraph.

Illustrative. Every name and company is fictional.

What you walk away with.

The search brief, opening on where the board disagrees.

Their time, by hand or with one link.

Both sides count their time, not yours. Set the headcount to your own.

By call

7 hours

7 board members × a one-hour call

One hour-long call with each member before the kickoff.

With one link

about 4 minutes

7 members at once, about 4 minutes each

Each invitation says about 4 minutes: three or four answers in their own words, then four quick choices.

Before it reaches the board.

Whose name do they see?
Yours. The invitation carries your name, and replies come to you. A firm with a plan can send from its own address.
What do they see of each other?
Nothing. Each person is interviewed alone: nobody else asked sees their answer or their name, and only what they approve reaches you.
What do I hand the board?
The page, or its export as text: each member's view with their name, or with the names taken out.

Your first Metafora starts with your work email.